Collaboration with CalgaryEATS! proves fruitful

Calgary Eats Cover


The challenge

After completing an important study on urban fruit, CalgaryEATS! wanted to share their findings with several print pieces – a report for special interest groups and an awareness campaign for the general public

With both projects relying heavily on writing, CalgaryEATS! put out a call for an experienced copywriter.

The Writing Department Solution

After looking at the requirements, we proposed adding a technical writer and an art director to the project.

With each expert adding specialized skills, we knew CalgaryEATS! would get exponentially higher value from the same budget and timeline.

Our proposal got the green light and we got to work. Our technical writer sifted through the study results and collaborated with the project lead on an outline, while the copywriter fleshed out the campaign strategy with the art director.

The Results

Leveraging the strengths of each expert, The Writing Department strategized and executed three print pieces, and also added an online component to the plan:

  • An informative, compelling 42-page report on the Urban Fruit Harvest Study
  • Two-sided postcard speaking to fruit tree owners on one side and people who want local fruit on the other
  • Fun, eye-catching poster to hang in schools and community centers
  • The #UrbanFruitYYC hashtag and landing page at to connect the print pieces with local volunteer groups


The takeaway? Picking the right expert for each task maximizes efficiency and gets you the best possible results for your budget.